The nation's passion for cosmetic enhancement continues apace. When I was a child we Brits were as perplexed by the American obsession with even shiny white teeth as the Americans were by our yellow snaggly tombstones. Nowadays simply turning on the television can be blinding. Every presenter, actor and popstar seems to bare even rows of bright, white veneers. I am often reminded of one of my favourite episodes of Friends: "The One With Ross's Teeth". After an ill advised teeth whitening treatment Ross ends up on a date caked in makeup and mute. The enthusiasm for dental perfection has led to a huge industry in tooth whitening and a similar campaign by dentists against "illegal" tooth whitening. It has also been a growth industry for healthcare lawyers.
This week the courts have turned their attention to whether tooth whitening constitutes the "practice of dentistry" within the meaning of s. 37(1) of the Dentists Act 1984. In General Dental Council v Jamous the Divisional Court concluded that tooth whitening does indeed fall within this definition and, as a result, a person not qualified as a dentist is prohibited from providing this treatment. This decision seems likely to cause quite a shake up in the industry and it will be interesting to see whether the issue is taken any further.